How INFINITI Uses AI to Transform Its Vision of Artistry in Motion into Reality

INFINITI’s “Artistry in Motion” concept is a big part of Kenji Yamauchi’s professional and creative life. He and his team have learned to use artificial intelligence to expand their creative vision and contribute beautiful art to INFINITI customers. As INFINITI points out, AI is the “enabler” of “pushing creative boundaries.”

How INFINITI is Using AI to Create Artistry in Motion

AI is just one component of INFINITI’s design, but it’s quickly becoming one of the most important. Yamauchi explains, “The biggest change with the integration of AI into our design process is the number of possibilities we can study. In clay, we can only produce one model at a time. With generative AI, we can simultaneously create multiple possibilities and compare them side by side to make more informed decisions.”

Where INFINITI differs from so many other auto companies is that it leaves the final stages to humans. Yes, AI moves the process further along and inspires the work of designers like Yamauchi, but at the end of the day, it’s humans using AI and not the other way around. Yamauchi feels that INFINITI’s model for AI is showing the industry how to use AI the right way.

“AI brings us closer as a team. It’s expanded by viewpoint, as it allows me to contribute more meaningfully to a wider number of steps within the design process.” INFINITI encourages its designers to never lose touch with the human element of design and to use AI as a tool to guide and expand, not necessarily replace the full human creative process. Under INFINITI’s inspirational guidance, Yamauchi believes that “AI offers endless possibilities. But it’s still our hands, our eyes, and our instincts that turn those possibilities into reality.”

If you’ve checked out the amazing INFINITI lineup this year, you already see the ways that INFINITI has used AI to streamline its design process and continue delivering opulent automotive experiences to the masses. This luxury brand is certain to help create the blueprint for using AI responsibly and efficiently. Our own dealership is inspired by this year’s lineup and wants to share it with our customers.

Learn More About How INFINITI is Using AI

INFINITI’s design team is making the most out of generative AI without leaving out the human element. Our dealership has more information available about INFINITI’s delicate balancing act between man and machine. You can contact us to learn more.